Footballer Ronaldo costs Coca-Cola $4 billion

One would swear stock markets are like a freshly pubescent teen: sensitive to literally anything. When soccer superstar Cristiano Ronaldo moved two bottles of Coke from his desk during a press conference and encouraged people to drink water instead, the Coca-Cola company lost $4 billion in market value. The numbers indicate that shares fell by 1.6% almost immediately after his little switch, though some still think it could be a coincidence. Still, imagine being that powerful? If he can move billions (on paper at least) with one comment, it’s no wonder so many opponents fear his fancy footwork on the pitch. 😅

This article appeared as part of The Wrap, 17 June 2021. Sign up to receive our weekly updates