Not since the great “pineapple on pizza” debate of the 21st Century has there been a food combination controversy quite like this. Weetabix (the UK version of our Weet-bix) this week tweeted a picture of the cereal covered in Heinz baked beans, captioned, “Serving up @HeinzUK Beanz on bix for breakfast with a twist.”

Clearly picking up on the collective retching sound coming from all over the globe, several brands chimed in about their distaste. 

Nandos responded, “You ok hun? Our DMs are open if you need to talk”, while KFC offered to put its differences with Nandos aside to prosecute Weetabix under the Geneva Convention.

It was downhill from there. Specsavers tweeted a picture of a pair of glasses covered in baked beans with the caption, “If you can’t beat them, join them.” Oh, our poor eyes. 

This brief was originally published in The Wrap here.

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