It may be time to bid farewell to Rihanna’s luxury fashion line, Fenty. Louis Vuitton Moët  Hennessy (LVMH) and Rihanna have decided to shut down operations at the Fenty Fashion house indefinitely, until there are “better conditions”, according to a statement from LVMH this week.

Covid travel restrictions meant Rihanna was unable to travel to Paris, where the brand is housed – and what is Fenty without Rihanna’s personal touch? Elle speculates that the luxury brand was too expensive for Rihanna’s audience. But her beauty line, Fenty x Savage, Fenty Beauty, and Fenty Skin, is going strong. These lines will still be available everywhere (apart from Africa, sigh!)

This brief was originally published in The Wrap here.

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